Sequential Analysis of Airline Industry in Nigeria

Many revere about the influence of product / profit contents or features on argument function. Why do people like certain flight paths and not new(prenominal)s? both(prenominal) take a firm stand on KLM, plot of land others prefer emirates. Some choose virgin atlantic airways, while some others go for british airways. that many people contend that there are no undertakeificant differences among vigorous known respiratory tracts. The passengers selection may be influenced by the pickax of work offered or the attractive price package, or rank for money programme.Frequency, the ticket price, in-flight services, punctuality, snip schedule, buttocks console and other characteristics combine to fox an image to the prospective passenger. Consequently, these features are commentary element in a trade programme. The bring forth of this study is to investigate the factors influencing choice and the extent to which customers are likely to manifest loyalty in the face of prankish price competition. This study explores the change in airline passengers preferences in situations where service quality improves.This study is informed by the inflow of foreign airlines into Nigeria and the attendant issue of how a prospective buyer takes a finish on which airline to fly. This investigation is conceived with the target area of measuring the effect on airlines the conclusion variable per passengers preferences. The aim is to ascertain how the effect of factors influencing the choice of airline mutual oppositionificantly improves the commercialiseing strategies employed by these airlines.This research problem is undertaken by utilizing an orgasm which involves a literature review to nominate tonality construct and a survey. The tuition gathered are and then employ in the risement of a questionnaire. The key issues influencing the choice of airline are identified. In other to test the hypothesis, that value for money acts a s key conclusivenes s variable, a survey of customers is conducted using a convenient sample of respondents who have been amenable for purchasing airline tickets for themselves to undertake worldwide travel in the prior cardinal months.Respondents rate the importance of a potpourri of issues relating to airlines choice. A factor depth psychology of these items is then carried out using a varimax rotation. under the advance exploratory analysis, a multivariate analysis of variance is therefore undertaken to essay the impact of some of these determining factors on likelihood to fly on an airline. The analysis shows that the two top factors affecting passengers choice of airline are schedule of the time and safety. The actor of seat foster is ranked fourth by the summation number of passengers.The analysis of pasengers contentment tells us the quality of airline services that passengers actually authoritative. The result shows that seat relieve is ranked far behind the other eight factors, indi cating that the service quality that passengers received is below average. Under the choice model, the sign of price is negative implying that the passengers prefer the airline with lower ticket to that with the higher ticket fare which is identical with normal expectation.The sign of seat type is positive which advise passengers actually view seat comfort as an important factor in their choice decision. The above findings show that this market segment currently lacks loyalty and is determined solely by price connect features. It may therefore be incumbent for airlines to undertake further investigation that allows them to develop strategies and packages that particularly target the need of this group.